Houston, TX rapper NOEL is preparing his album Generation Mac for release this year. To precede this project, he’s released his new music video for his song “Mount Olympus”, a far cry from the R&B offerings found in his earlier work.
In “Mount Olympus”, NOEL puts his bars on full display while showing his inclination for theatrics: narration, subtitles, intermissions, and more. These things go a long way for new artists making a name for themselves. The sticking point for me watching the sleeveless NOEL catapult himself around this barren mountain where the video was shot was his proclaimation that he was “Zayn with some 808s”. In an industry where branding has overtaken, a lot of artists choose to play the game while hoping to maintain their own identity. If I were NOEL, I would stick with the Zayn with some 808s tagline and turn into a social or media campaign.
Watch the video here: